What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.



In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks.



Subaru and our retailers are committed to protecting and preserving the Earth, not just by our words, but also by our actions.

More than 13 million pieces of hard-to-recycle waste collected and recycled through TerraCycle®.



Subaru believes we all should have a chance to lead a healthy life. That's why Subaru and its retailers, like us, partner with The Leukemia & Lymphoma Society® (LLS) and their local hospital or cancer treatment center to give warm blankets and encouraging messages of hope, written by retailers and Subaru customers in their stores, to support patients facing cancer. Through our partnership with LLS, we've supported nearly 300,000 cancer patients nationwide. We're proud to be LLS's largest automotive donor.



Subaru and its retailers, like us, are continuing our support of education and high-needs schools in our communities through Subaru Loves Learning(R) by providing teachers across the country with funding to purchase the school supplies and resources they know are needed to help students thrive in the classroom. Through our partnership with AdoptAClassroom.org, Subaru and its retailers will have supported more than 470,000 students nationwide and are proud to be their largest corporate supporter.



Subaru believes all pets deserve a loving home. That's why Subaru and its retailers, like us, partner with a local animal shelter every October to provide direct financial assistance and host adoption events to help animals find loving homes. Through our partnership with local and national organizations, we have donated over $51 million, which has supported the adoption, rescue, transport, and health of over 420,000 animals. We're proud to be the largest corporate donor to the ASPCA.


The Subaru Share the Love® Event

Subaru and its retailers believe in giving back to our communities. That's why for every new vehicle sold or leased during the Subaru Share the Love event, Subaru and its retailers, like us, makes a donation to national charities that our owners care about and to over 2,100 local charities where Subaru owners live and work.

Now, after 15 years, Subaru and our retailers have donated over $256 million to charity all to give back and to make the world a better place.

The Subaru Share the Love<sup>®</sup> Event

How is City Limits Subaru dedicated locally to the Love Promise?

As a new retailer in Buda, Texas, City Limits Subaru is committed to our customers and communities demonstrating our drive to maintain the Subaru Love Promise®. City Limits Subaru strives to be More Than a Car Dealer and we seek to make the world a better place through our commitment to support passions and causes in our local community in important areas such as the environment, education, health, and pets.

  • PAWS Shelter of Central Texas |Service Dogs, Inc.
  • Austin Angels|United Way of Hays County|Buda Chamber of Commerce
  • Hays CISD|Buda Elementary School|Sunfield Elementary School |Buda-Kyle Young Life
  • Unforgettable Families and Friends |Texas Premier Sports League

Love Promise Stories from City Limits Subaru

Subaru and City Limits Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here.

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First Responder Charity pickleball tournament (Serve for Survivors)

For the past several years I have been looking forward to hosting a charity pickleball tournament. As the opportunity became a reality I knew I had limited time without prior experience on taking on this type of adventure. As a local firefighter taking on difficult tasks with many unknowns and possible road blocks this environment is nothing new. Nevertheless, I knew I would require the assistance of local sponsors to help this first annual event become a successful one. I want to thank City Limits Subaru, and Rachelle Grossman for the support in sponsorship of this tournament. The feedback, participation, of 80 total players (firefighters/civilians), and the spectators was great. I learned a lot from this experience, along with creating new friends and relationships with local sponsors such as your company to help support local Texas burn victims. I look forward to having our second annual charity pickleball tournament this coming spring 2025. I appreciate your participation and support in this first of many charity tournaments. The Hill Country Firefighter Burn Fund is a local firefighter led 501(c) 3 charity that supports young adult and pediatric burn survivors. Find Hill Country Firefighter Burn Fund on Facebook for additional information on Camp Ax and other ways they help local burn victims. Tournament Organizer Beto Contreras [email protected] 512-567-7622

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Love on the Ball Field

What a treat to have City Limits Subaru show up to sponsor these kids as they chase their dreams of becoming professional baseball players!! Not only does the financial support help out the entire league, it also allows the kids to choose their own numbers - something very important to them! Not only did City Limits sponsor, but they also went out of their way to come and watch the boys play! Are you kidding me? The kids felt so special to have fans in the crowd to cheer them on. Subaru's team not only cheered, but they brought the most coveted of all game days - SNACKS! So much thoughtful support has gone into this partnership and we are so thankful to have City Limits Subaru in our community!

City Limits Subaru Partners with Austin Angels to SurpriseFoster Youth with a Brand-New Car!

City Limits Subaru was honored to be a part of something truly special on February 18th, upon the completion of the 2024 Austin Marathon. In January of 2024, our Subaru Share the Love® Event charity partner, Austin Angels, reached out with a special request. A young man named Abel was in dire need of some assistance and they felt City Limits Subaru was the right team to help. In 2020, when Abel was just 15, he, along with his seven younger brothers and sisters, were placed into foster care. Now, a freshman at the University of Texas at San Antonio, Abel had been enduring three-hour bus commutes to and from Austin to see his siblings and to attend leadership meetings with Austin Angels. This involved taking city buses to the Greyhound station before boarding a final bus to Austin. Abel was in critical need of safe, reliable transportation, but did not have the means to acquire any. When Austin Angels brought this story to the team at City Limits Subaru, and we heard about the monumental challenges this young man had to overcome, we were deeply moved. Immediately, City Limits Subaru sprang into action. The entire staff opened their hearts and wallets to make this dream come true. In the words of retailer principal, Julie Herrera, “We knew we had to help because it was quite simply the right thing to do. We knew this would transform his college commute, and hopefully set the stage for a lifetime of positive change.” So, on February 18th, Abel set out to run the half marathon alongside his Austin Angels Dare to Dream® mentor, Connor Copeland. What Abel didn’t know was that there was the surprise of a lifetime waiting for him at the finish line. As Abel and Connor completed the race, they were greeted by a crowd of people who played pivotal roles in helping to transform his life. The crowd then led Abel to the reveal of a brand-new Subaru Impreza, all thanks to 100% participation from the City Limits Subaru staff who raised more than $25,000! “Words cannot describe how deeply moved we were by this act of generosity,” said Austin Angels founder and CEO Susan Ramirez. “This new vehicle will not only help Abel’s commute but will provide a way to keep his family together and alter the course of his young life. We believe that while not everyone is called to foster or adopt, everyone can play a role and make a difference in a child’s life.” Austin Angels launched the Dare to Dream® program in 2017. The program matches mentors with youth experiencing foster care to navigate life's challenges together by providing advice, encouragement, and a supportive community. The team at City Limits Subaru is grateful for the opportunity to serve their local community and so thankful for the partnership with Austin Angels. We hope Abel drives many happy miles in his new Impreza! His hard work earned it.

Changing lives of former foster youth one car at a time

Subaru City Limits recently bestowed a life-altering gift upon a former foster youth whom I have the privilege of working with through Austin Angels, a foster care nonprofit. For years, we've had the honor of collaborating with an exceptional family consisting of two parents and four children. Our Austin Angels case manager diligently paired the three older children with remarkable mentors, and one of youth in the home, Abel, has successfully graduated and transitioned into college, thanks in large part to the invaluable support of his mentor, who has become like family to him. Upon learning about Abel's remarkable journey through Austin Angels, the team at City Limits Subaru felt compelled to make a significant difference in his life. Abel had been commuting weekly by bus from college in San Antonio to his family in North Austin, but City Limits Subaru decided it was time for a change. Their surprise gift—a stunning new car presented to Abel at the conclusion of the recent Austin Marathon—has not only eased his transportation struggles but has also allowed him to be there for his younger siblings, for whom he serves as a vital role model. In extending this gesture, City Limits Subaru is actively contributing to reshaping the trajectory of youth in foster care, particularly in terms of education and support. We are immensely grateful for City Limits Subaru's extraordinary generosity, and we're thrilled to welcome them as valued members of our community.

The Transformational Power of Community

Abel is a remarkable young man in Austin Angels' Dare to Dream® program. Currently a freshman at the University of Texas at San Antonio, Abel's journey to this point was not always clear. At just 14 years old, Abel assumed the role of caregiver when he and his eight younger siblings entered foster care. He selflessly sacrificed his own childhood, prioritizing his family above all else. The children were separated and placed in different homes, but that didn’t stop Abel from ensuring the wellbeing of his siblings. When he was first paired with his Dare to Dream mentor, Connor, four years ago at the age of 15, uncertainty clouded Abel's vision of the future — but that soon began to change. When Abel and Connor, then 22, were matched, they forged a friendship that quickly evolved into an unbreakable bond. Together, they have celebrated life's triumphs and navigated challenges, with Connor being a constant pillar of support in Abel’s life. From cheering him on at track meets to celebrating his adoption and graduation on the same monumental weekend, Connor’s steadfast presence has been life-changing. When Abel expressed hesitation around pursuing college, Connor guided him through various options until he found a path that felt right for him. He is interested in STEM, finance, and business, and is an entrepreneur at heart with a vision of owning his own business in the future. Just a few weeks ago, Abel and Connor achieved another incredible milestone when they participated in the Austin Marathon together. After months of training and fundraising, they crossed the finish line together — and we were there with the surprise of a lifetime as City Limits Subaru gifted him with a 2024 Subaru Impreza! What once seemed insurmountable is now Abel's reality — a journey that began in his heart, and grew to fruition with countless hours of consistent support from Connor. Abel's narrative is one of incredible transformation, hope, and resilience. This is merely the beginning of his inspiring story – a story made possible because of the power of community. We're honored that Subaru chose to be a part of this, and are so inspired by the way that City Limits Subaru shows up for their community. Thank you!

Connor and Abel! The Subaru give away story!

I got to witness and capture such an amazing full circle moment. One of the youth I used to work with from the shelter was gifted a car today from City Limits Subaru after running the Austin marathon with his amazing mentor from Austin Angels. It is to help him get to and from college, so he doesn’t have to take the bus home anymore. I remember meeting this youth and his brother years ago. We played basketball and ladder toss with the other youth all summer, as well as gave each other cool nicknames. I was there for the first call when they got introduced to their new placement and have been able to see so many wonderful things since then. It was crazy because after getting the car, he said to me: “Who, would have thought this is how far we would have come all these years later? It made me so thankful that I was lucky enough to see all this happen in my lifetime. When you dedicate your life to helping people, most of the time you aren’t lucky enough to see how things turn out. I am forever grateful for moments like these and never want to take them for granted. I am also so thankful to work for an organization that is willing to do whatever it takes to help youth and families experiencing foster care and are able to make connections like this happen.

Subaru - A Mighty Mighty Love!

We are honored that the world's favorite car company shines as brightly on our charitable mission as it does on the road. City Limits Subaru in Buda, Texas, just days after its official opening, took the wheel in our annual fundraiser, The Mighty Texas Dog Walk as Title Sponsor. Leading the pack of over 2,000 dogs and their best friends, City Limits Subaru showed up with a stunning fleet of vehicles, goodies for our guests - both four-legged & two-legged and greeted everyone with smiles as bright as high beams. Proceeds resulted in us expanding our training department and adopting 12 new dogs this year to transform from Homeless to Hero for folks living with disabilities, all free of charge. We thank City Limits Subaru from the bottom of our hearts for making our Mighty Texas Dog Walk the mightiest ever in 23 years!

The Love Promise Fulfilled by Community, Support, and Radical Generosity in Action

In the realm of foster care, where challenges abound and support is often scarce, this is a true testament, an amazing Love Promise story! Abel, a former foster youth’s life has been transformed through perseverance, mentorship, community, love and an extraordinary act of generosity from the fine folks at City Limits Subaru. Abel faced hardships from an early age. Yet, amidst the uncertainty and instability, he found solace and guidance through the Dare to Dream® mentorship program at Austin Angels. A foster care nonprofit set out to change the way children, youth and families experience foster care. At the tender age of 14, Abel discovered a support system that believed in his potential and nurtured his aspirations. Abel, now 18 years old, and his mentor, Connor, have been steady companions for four years. As Abel navigated foster care, grappling with shifting placements and fleeting connections, the mentorship program provided a steady anchor amidst the storm. Through mentorship, educational support, and invaluable life skills training, he forged a path towards a brighter future, undeterred by the adversities that surrounded him. Abel was adopted last May at 18 years old and his mentor was by his side through it all. Against all odds, Abel defied expectations and pursued higher education at the University of Texas at San Antonio. However, the path to academic success was fraught with challenges, chief among them being the lack of reliable transportation. With no means of personal conveyance, he relied on public transportation, between Austin and San Antonio to attend classes and return home for visits. Recognizing the formidable challenges faced by the deserving youth, City Limits Subaru embarked on a mission to make a difference in his life. Committed to alleviating the burden of transportation woes and empowering him to seize opportunities with newfound freedom, they gifted him a life-changing gift—a brand-new 2024 Subaru Impreza. But wait, theres more! On a chilly Sunday morning at 7 AM, amidst the crisp air of a 40-degree weather, the entire City Limits Subaru team, Austin Angels staff and dedicated volunteers assembled for the surprise reveal of a lifetime! As Abel, and his mentor, Connor, crossed the Austin marathon's finish line, the owner of City Limits Subaru, Julie Herrera, stepped forth with the keys to his new car. The collective energy was palpable as the sea of people standing in front of the car parted, revealing the 2024 Impreza that represented newfound freedom and opportunity for Abel. Emotions ran high, and tears of joy flowed freely among the crowd as everyone cheered. In a crescendo of celebration, confetti cannons shot off, painting the air with a kaleidoscope of colors. It was a scene of pure magic, a testament to the power of community, compassion, and the indomitable human spirit. It was, without a doubt, the most extraordinary event that I have ever been privileged to witness. It was love in Action. As Abel embarks on a new chapter, propelled by the gift of mobility and the unwavering belief in his potential, his story serves as a beacon of hope for foster youth everywhere. For in the crucible of adversity, lie the seeds of resilience, waiting to bloom in the fertile soil of opportunity and compassion. We believe (at Austin Angels) that every single child/youth should have at least one healthy adult who knows the color of their eyes and the passions of their heart. Abel has this and we can't wait to see where he goes next in his journey. This is Love Promise lived out. Here is the video link: https://vimeo.com/918016335/ed3b7adcea?share=copy (its not on youtube but vimeo).

Buda-Hays County Black History Celebration

The Buda-Hays County Black History Celebration, held Saturday, Feb. 24, in Buda was one of the best events in the five years that the event has been organized. City Limits Subaru was an outstanding partner for this cultural event both in terms of financial support and physical presence. City Limits Subaru saw the benefit in contributing to our non-profit organization’s expenses in coordinating an event that offered music, dance, a keynote speech on the impact that African Americans in the arts has played in our country, craft vendors and camaraderie in our community. Subaru also supported the event by bringing in one of its new vehicles for display during the celebration and provided knowledgeable staff on site to respond to attendee questions. Subaru representatives also extended support by addressing the audience on stage at a peak hour of the celebration. As one of Buda’s newest businesses, it was extremely reassuring to see the company’s support of, not only Buda’s African American community, but the Buda community in general. We see Subaru, not just as an I-35 car dealership, but as a true community partner helping us to share our culture with our neighbors and friends. We extend our heartfelt gratitude to Subaru and their gracious support of the Buda-Hays County Black History Celebration.

City Limits Subaru Partners with Unforgettable Families and Friends/Operation Warm Keep Kids Warm

Unforgettable Families and Friends is a small nonprofit organization founded in 2016. We survive off small grants, but we mostly fund our endeavors from personal funds. This is why receiving the grant from City Limits Subaru, "Operation Warm", has been a tremendous help and has greatly made an impact on the way to serve our community. A teacher from the Boys and Girls Club's Texas Prep School sent the following concerning one of her students to City Limits Subaru and Unforgettable Families and Friends, Inc. (UFF). Thank you for hosting Operation Warm this past month. I am an elementary school teacher who witnessed firsthand how your program made a difference. I have a student who started the school year with shoes that were very loved and needed replacement. After receiving his new shoes and coat, I immediately notice a huge difference in the student's outlook. The student has worn his shoes and coat proudly since receiving this wonderful gift. The student also has a newfound confidence each day, prepared to learn! I am grateful for you and the mission of ensuring the families you encounter arrive with a need and leave with a smile. Deepest appreciation, Mrs. RB Thank you City Limits Subaru, for collaborating with Unforgettable Families and Friends, Inc., for Subaru Loves to Help with "Operation Warm". The testimony above proves that partnerships with Operation Warm provide emotional warmth, and confidence to succeed. We are proud to contribute to the 150,000 children with brand-new tennis shoes, socks, and coats. A special thanks to City Limits Subaru for going the extra mile for spending an extra $700 to provide tennis shoes and jackets to the larger children who did not fit the sizes we had on hand. The Director of Community Relations, Rachelle Grossman was a joy to work with. She was always an email or a telephone call away. UFF is looking forward to a long happy partnership with City Limits Subaru on many other worthwhile events to support our community.

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City Limits Subaru Community Helpers!

We reached out to City Limits Subaru to let the car company know about a critical surgery needed for Darcy Messinger, one of our 5th grade teachers. I connected with their Love Promise Coordinator Rachelle Grossman who without hesitation joined the efforts to support our mission. The Sunfield community hosted a benefit concert for Darcy's daughter, Madeleine, who is suffering from Ehlers-Danlos Syndrome and has become progressively ill. She is in need of life-saving surgery and the only doctor in the world who can perform this surgery is in Germany. Rachelle quickly put together a gift basket for our silent auction and organized financial support for our event at Bucks Backyard on February 4th. We truly could not have done this event with out the support of Rachelle and Subaru City Limits! City Limits Subaru has only been in our community a few short months and already stepped up big time. In addition to helping with the benefit, Subaru City Limits sponsors our car line drop-off and pick-up tags for students at our school. This has helped both staff and Sunfield families with a quick, smooth, and easy pick up at our dismissal! Thank you City Limits Subaru!!

City Limits Subaru Blesses Foster Families at Austin Angels Holiday Gift Extravaganza

On December 16th, Austin Angels held its annual, free holiday gift extravaganza for foster families and youth in our program and on our waitlist. We were in desperate need of toys, personal care, and other items, but most critically holiday gifts for older kids in foster care, especially gift cards. We also had an urgent call for volunteers to help serve at our event, wrap gifts, and serve as personal shoppers for foster families. We were so surprised and thrilled to receive a call from the City Limits Subaru team to ask how they could be a blessing to our families. Within just a few days, they personally delivered 16 gift cards that impacted the lives of 16 youth and 10 households in our program! Beyond this, a team of 5 showed up early and stayed late to volunteer. General manager Gary Clifton, Love Promise Coordinator Rachelle Grossman, and sales/service advisors Miguel Palacios, Nickolas O’Neill, and Jonathan Bynum assisted families “shop” for gifts for their families, wrap the gifts, and load them up into families' cars. The team at City Limits Subaru has shown up in a BIG way for the most vulnerable in our community, and they have only just begun! Opening their doors in mid November meant for a busy time for all of them, and yet they made giving back to their community a priority - setting and inspirational example for us all. We are SO grateful they are here in Buda!!

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14457 I-35, Buda, TX, 78610
City Limits Subaru 30.096192988625695, -97.81304680215311.