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Living in San Marcos means embracing a lifestyle that blends outdoor adventure with small-town charm. If you’re floating on the river or heading out for a weekend hike in the Hill Country, a Subaru just makes sense. At our Subaru dealership near San Marcos, TX, we get it because we’re locals too. We know what Central Texans expect from their vehicles and what kind of dealership experience they deserve.
At City Limits Subaru, we build relationships with our customers because we believe in service that lasts well beyond the sale. From your first visit to service appointments years later, we’re here to support you.

When you commute into the city or take weekend drives to Canyon Lake, you need a car that does more than just get you there. It should easily handle back roads, carry your kayak, and efficiently use gas on I-35.
That’s why we stock a wide range of Subaru models to fit every lifestyle. Our inventory is curated for real Texas drivers, from the nimble Subaru Crosstrek to the adventure-ready Outback and the family-sized Ascent. Plus, our online inventory makes browsing from your phone or laptop easy, filtering by features that matter to you, and scheduling a test drive right from San Marcos.
Want to keep it even easier? Our online shopping tools let you do everything from home—paperwork, trade-in, financing, and delivery. Our knowledgeable sales team is always available to answer your questions as well. We’ll talk you through options and help you find the right match based on how you actually drive.

When it comes to keeping up with the routine care your car needs, we make sure you aren’t sitting in a waiting room all day. At our San Marcos Subaru dealership, we offer Subaru Express Service. This lets you come in without an appointment for oil changes, tire rotations, multipoint inspections, and more. We keep things quick without cutting corners, and your Subaru gets factory-trained attention using genuine parts.
Whether you’re heading to class or just out running errands, you can stop by for our express service and be in and out quickly. Plus, we make your time with us easy for those more extended service visits. Enjoy a comfortable lounge with Wi-Fi and refreshments, or bring your companion and hang outside in our dog park.

We know life in San Marcos comes in all stages: students, soldiers, first-time buyers, and families. That’s why we offer real-world programs that make a difference. The Subaru College Grad Program helps recent grads get behind the wheel with flexible financing, which is a perfect option if you just snagged that first job.
We also support our military community with exclusive offers through our Military Incentive Program. For long time Subaru owners, our Subaru Guaranteed Trade-In Program gives them the option to switch to a newer model, often with lower monthly payments than they expect. Plus, our finance center works with various lenders to secure competitive rates.
Our Subaru dealership near San Marcos is here to ensure you enjoy every drive, from trips to Five Mile Dam Park to grocery runs. Let us help you find the right Subaru and dealership experience to match your Central Texas life. Visit us at City Limits Subaru and contact us now to schedule a test drive.